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Transcript:
My audience was teenage girls and up, Mature, due to the amount of blood. Blood is a fetish in film (e.g./As explained in Kathryn Bigelow's The Set Up + on other occasions, states that "violence is a fact of our lives, a part of the social context in which we live.") which attracts a wide audience.
Another way in which I attract this audience is by advertising/hinting at the movie on sites such as Facebook, Skype, Tumblr. Using Poll Junkie was how I first decided to appeal to a female teen-and-up audience, along with questionnaires handed out on the street - and women were the biggest respondents to my product.
Features actually in the video which made people pay attention to the opening was the techno at the very beginning; Fatty Boom Boom by Die Antwoord. M.O.ON.'s Abyss was used in order to show intertextuality with the film opening's influences Hotline Miami.
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