Soap Scum: Final Film Opening

If the video isn't working, clicker here to watch on youtube.

Film Opening Feedback

Looking back at your preliminary task, what do you feel that you have learned in the progression from it to the full product?

( is the embed isn't working, feel free to click this link )

In what ways does your media product use, develop or challenge the forms and conventions of real media products?

( click here to read this answer )

How did you attract/address your audience?

 (additional permalink if embed isn't working)

Transcript:
My audience was teenage girls and up, Mature, due to the amount of blood. Blood is a fetish in film (e.g./As explained in Kathryn Bigelow's The Set Up + on other occasions, states that "violence is a fact of our lives, a part of the social context in which we live.") which attracts a wide audience.
Another way in which I attract this audience is by advertising/hinting at the movie on sites such as Facebook, Skype, Tumblr. Using Poll Junkie was how I first decided to appeal to a female teen-and-up audience, along with questionnaires handed out on the street - and women were the biggest respondents to my product.

Features actually in the video which made people pay attention to the opening was the techno at the very beginning; Fatty Boom Boom by Die Antwoord. M.O.ON.'s Abyss was used in order to show intertextuality with the film opening's influences Hotline Miami.

What kind of media institution might distribute your media product and why?

( Click here for a link to the answer )

How does your media product represent particular social groups?

There is a positive (or arguably not-so-positive) representation of cisgender women due to the fact that unlike most Thriller films, the convention is to have the woman as a love interest. A femme fatale. A minor character. They will also be scantily clad as whores (Only God Forgives), or as naïve children (Leon).


There are very few Thriller films tailored for females, and due tot he fact that I am one with the womenfolk and they seemed to be the most interested in my project during market research, I felt the need to include them. Not as background characters, but protagonists and antagonists; actual characters.


This is done so through the use of personal embellishments: Lisa is dressed in a jump suit and cap, but has added a skull and crossbones bandana to reveal an edge to her character. Additionally, Summer wears urban attire whilst running through the streets - and is by no means fetishized whilst lying dead on the floor covered in blood. One voyeuristic shot features a close up of her face, but this was added so as to fetishise the gore as opposed to her beauty. All voyeurism is not seen through a male gaze; the viewer is watching a sequence of events, making them feel unattached - and in their shoes with the use of POVs (running in the street, the removal of the shroud).
So basically, teenage girls are being represented doing shady things at night, but said shady things are not selling themselves, getting murdered or smoking cigarettes a car park. Local Identity is also being represented; specifically, East Midlanders The location where filming occurred was Nottingham (however, it could be argued that all cities look the same.) Accent saves us there: apart from Lisa (our token 'Southerner'), Summer Keeling (girl on the phone) spoke with a thick Kirkby accent that may have gone a little American but, uh, the heart was in there.
So basically, teenage girls are being represented doing shady things at night, but said shady things are not selling themselves, getting murdered or smoking cigarettes a car park. Local Identity is also being represented; specifically, East Midlanders The location where filming occurred was Nottingham (however, it could be argued that all cities look the same.) Accent saves us there: apart from Lisa (our token 'Southerner'), Summer Keeling (girl on the phone) spoke with a thick Kirkby accent that may have gone a little American but, uh, the heart was in there.