Thursday, February 12, 2015

Audience

When it comes to creating a media text, learning about your audience is vital due to the fact that if your product does not appeal to a certain type of consumer - they'll not consume it.
For example, if I was a big-deal movie director who'd blown their budget on a product that nobody wants to watch then production companies may never wish to invest in me again if I wa sa financial liability.

Online survey:



NUMBER OF PARTICIPANTS: 12
Online Survey - 2
Public Survey - 10

Countries:
UK: 11
USA: 1 (Online Survey)

(My film is directed at a Western audience, which means that the participants than decided to take part in my survey were all in the cultural regions that I wished to target.)

Gender
Male Participants: 4
Female Participants: 8

(I tried to approach as many people as I could on the streets of Mansfield, but it appeared that women were the most likely to take part in my survey - This may have created a gender bias)

Occupation
Full-Time Students: 8
Part-Time Employed Student: 1
Full-Time Student/Part-Time Employment: 1
Employed: 2

(This tells me that Students and young people will be who I wish to target - and shall do so with pop culture references - i.e. intertextuality - and a modern soundtrack)

What factors would persuade you to watch a Thriller movie? (The smallest number is the most important factor)
Actor(s): 1, 1, 1, 1, 2, 3, 3, 3, 4, 4, 5, 5 = 33
Review(s): 1, 1, 1, 2, 3, 3, 3, 4, 5, 5, 5, 5 = 38
Director: 1, 2, 2, 2, 3, 3, 4, 5, 5, 5, 5, 5 = 42
Artistic Content: 2, 2, 3, 3, 3, 3, 4, 4, 4, 4, 4, 4 = 40
Subject Matter: 1, 1, 1, 1, 2, 2, 2, 2, 2, 4, 4, 5 = 27

( Subject Matter seemed to be the most important quality for a film, whereas the Director was the least important. This tells me that the public would rather watch a thriller movie for the plot, genre traits and context as opposed to other factors such as reviews and artistic content. )

Which film was the most influential to the Thriller genre?
Psycho: 9
The Shining: 2
The Hunger Games: 1

( I will need to re-watch psycho and examine the opening - as well as look at the wildcard entry Hunger Games )

Why?
Psycho:
Shower Scene - 3
Sound - 2
The Shining:
Sound - 1
Plot - 1

The words 'Influential' and 'Iconic' were frequently used, although I can't directly replicate those qualities without sounding like a tit.

The soundtrack and score for both films were key points of what made them influential; specifically in Psycho, the shower Scene stayed with a lot of people. Therefore, I shall examine the movie as well as this specific scene in my next entry and will try to reference it in my own project.

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